What is brand mythology?
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, pages 62-64
Why buy a particular brand?
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, pages 91-92
Brand agent
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, pages 132-134
What is a brand agent?
Legendary Brands, Unleasing the Power of Storyetlling to Ceate a Winning Market Strategy, by Laurence Vincent. Published by Dearborn Trade Publishing, 2002. ISBN 0-7931-5560-6, pages 132-134
How pulse carries action and emotion
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, pages 60-61
The impact of pulse
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 60-61
Can you put your finger on the scene's focal point?
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, pages 53-56
You don't get it!
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 70
Vocabulary
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 50
The Public Pulse
The Scene Book, A Primer for the Fiction Writer, by Sandra Scofield. Published by Penguin Books. 2007 ISBN 978-0-14-303826-9, page 70